Last year, I was privileged enough to start something that turned into a great feature here on Faronheit. That was the “Class of 2012“, in which I chose 10 artists whose profiles I expected to rise significantly that particular year. After unleashing those names in January, I spent the year following their progress to see if they made good on that initial promise.
Some of the artists, like Grimes, Frank Ocean and Purity Ring, turned out to be inspired choices. Grimes was the #1 most blogged about artist of 2012. Frank Ocean released a record that revitalized R&B and got him applause that led to earning the top spot on many a year-end “best of” list, plus a nomination for the Album of the Year Grammy. Purity Ring just plain made a great album called Shrines that got them the same sort of praise, though maybe on a slightly smaller scale. So those were the main success stories from that last class.
Others didn’t work out so well. Kreayshawn was a “controversial” choice, a girl with a couple decent hip hop singles to her name, but who many felt was annoying and attempting to destroy the very fabric of popular music today. She promised her album would “put the haters in their place,” but sadly it only gave them more fuel to throw on the fire. She’ll undoubtedly keep trying, but will anyone bother to listen? Then you had a band like Blonds, an indie pop duo out of Florida. Their debut album The Bad Ones came out last summer, and while it often sounded like a mixture of bands like Tennis and Cults, the hooks just weren’t quite there and neither were the reviews. It wasn’t a poor effort by any means, it may just have struck at the wrong time – when a bunch of similar-sounding bands had already taken over an already crowded field.
And now a few words on Lana Del Rey. Arguably speaking, she’s a success. Her record may have been so-so outside of a few strong singles, but where she failed musically she struck gold as a figurehead. She barely even toured in 2012, yet continued to gain popularity thanks to a bunch of modeling work and commercial appearances for high end merchandise. You could say that music was just a springboard for her towards something much larger. As she moves in a new direction, can acting be far behind? We’ll see what happens in 2013. In regards to someone like Nicolas Jaar, he spent most of 2012 waking up to the idea that his album Space is Only Noise continued to be discovered and gain new fans almost every day. I expected him to rush and release something new to capitalize on his slow burn rise in popularity, but he instead chose to make some more subtle movements. Okay, so maybe releasing a compilation of largely unreleased music via a cube called The Prism isn’t entirely subtle. But he did that, compiled a BBC Essential Mix featuring some of his favorite artists, remixed a Cat Power track, and unleashed a new single called “The Ego” late in the year. He also toured quite a bit, and I saw him perform twice, which he was great both times. Maybe we’ll have something new from him in 2013?
Speaking of that, a few of my Class of 2012 still haven’t peaked quite yet. Their debut full lengths were due in 2012, but ultimately got pushed back to 2013. In other words, this year is going to be a big year for all of them, though arguably last year was too. Charli XCX put out a couple singles, an EP and a mixtape in preparation for her debut, and continues to gain new fans through touring as well. A$AP Rocky‘s record LongLiveA$AP got delayed and will finally be out this month, but he toured quite a bit in 2012 with the A$AP Mob, and unleashed a couple singles and videos. Oh man, remember that music video he did with Lana Del Rey for her song “National Anthem”? He played JFK, which was really quite out of left field. Finally, there’s Azealia Banks. Her 2012 was pretty huge, with her 1991 EP and Fantasea mixtape both coming out to a fair amount of praise. Both didn’t quite meet the expectations of her earliest singles, but the hope is that her debut full length Broke With Expensive Taste will rise to the occasion when it comes out in February. Meanwhile she’s attracting enough attention in the last couple weeks thanks to a fresh feud with Angel Haze that seems almost purposely created to promote one another. Whatever it takes to keep your name in the headlines, I guess. So long as the music is good, I don’t care how you promote it.
So let’s tie these artists up in a neat little bow and file them away for another day. Most assuredly they’ll all continue working in 2013, some with greater success than others. I’m proud of each and every one of the Class of 2012, even the ones that didn’t do so well. I plan to continue to follow all of them for the foreseeable future, but probably won’t actively report on any of it unless it feels absolutely necessary. Instead, I’ve got to shift my focus to the new year, and a brand new class. There are 10 new artists I’ll be following for all of 2013, and I’m super excited to reveal them to you later this week!
