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SXSW 2012: Final Thoughts + Photos

Four days, 32 artists, and one physically/mentally tired guy. That about sums up my SXSW 2012 experience. While I was stumbling around Austin in a haze the last hour of the last day, my first trip to SXSW was a wonderful experience I wouldn’t trade for the world. After hearing so many great things about the city and the conference/festival, I decided I couldn’t wait any longer and simply had to go just once, just to see what it was like. The end result was largely what I expected it to be, but with a few surprises thrown in as well. My hope here is to chronicle the things I think worked about SXSW, and a few that didn’t. Also, if you click past the jump, you can see all the photos I took while in Austin. If you’d like to read about individual performances that I saw last week, have a look at the following daily reports:

Wednesday
Thursday
Friday
Saturday

The Good
Perhaps the thing that makes SXSW truly great is the sheer size of it all. There are literally thousands of bands performing over a handful of days, almost all of them within the span of about 2 square miles. Getting around from show to show isn’t bad, whether you’re on foot or feel the need to take a pedicab. Of course 6th Street can get a little packed during peak hours and create some slow downs, but it’s never anything too unmanageable, even if you need to get somewhere fast. The wide array of shows and showcases happening at any given time can also create a bit of a headache, as it’s not exactly easy to pick and choose if there are 6 artists you want to see all performing at once. Learning the city and the locations of all the venues both legitimate and illegitimate goes a long way towards helping you make such tough choices based purely on conveniece and distance from where you’re currently at. Do you go see Cloud Nothings playing down the block, or do you walk 6 blocks to see Grimes? As I see it, the decision is pretty much already made for you.

Yet there are also a few SXSW music moments that you can’t always plan for, simply because they weren’t planned. There weren’t many “secret” shows this year so much as there were secret guests like Kanye West jumping on stage at the 2 Chainz show or Eminem showing up to support 50 Cent or Bruce Springsteen bringing out everyone from Jimmy Cliff to members of Arcade Fire to Tom Morello and Alejandro Escovedo. Those extra thrills only make the experience more special. Also a major contributor: the people. Austin is already something of a cultural melting pot, but with music fans and artists coming into town from all over the world, the diversity factor multiplies by about 10. But here’s the thing aboug most music fans: they’re good, friendly people. You could strike up a great conversation with the person standing next to you in line and not blink an eye. Everybody was there because they love music, and the easiest conversation starter was always finding out who they’re most excited to see while in town. The only time I ever saw anybody get angry was when a couple of people cut in line trying to get into a show. The reaction was less anger and more, “That wasn’t cool, guys.” If we as a society behaved more like everyone in Austin at SXSW did, the world would be a more peaceful place. Unless of course you’re at an A$AP Rocky show and somebody’s throwing full beer cans at the stage. That near-riot situation was a showcase of the worst side of humanity.

But outside of good music, good people and good weather, good food is another thing Austin is known for. There were food trucks and street vendors on most corners, each specializing in a different type of cuisine. You could get breakfast tacos at one place, and some Korean version of spaghetti at another. There was plenty of BBQ to be found too. If you’re a fan of slow-roasted meats that are tender and delicious, you didn’t have to walk more than a block in downtown Austin to find some. For the cheapskates, there were also a bunch of showcases giving away free food. It’s worth noting that like grocery store samples, the “food” they give you for free is often small and may not be of the highest quality. It also gets snatched up almost immediately for those reasons as well. You’re costing yourself a potentially great meal if you’re not paying for it.

The Bad
For all the great things that happen in Austin during SXSW, it’s not a perfect situation by any means. First and foremost among the issues is overcrowding. Things may get cramped when you’re walking down the street, but that’s nothing compared to what’s happening inside many of the venues. Jam packed to the gills, trying to get anywhere close to the action was tough, let alone trying to make your way back to the exit. When things did get that bad, the waiting games began. Lines built up outside venues that were a city block or more long, everyone beholden to the “one in, one out” policy. Pitchfork’s evening showcase at Central Presbyterian Church was the height of madness, and I stood in line for 3 hours, missing Fiona Apple, just to get into the 500 capacity venue. Was it worth it? Eh, kinda. Every performance I saw there was a revelation, which is more than I can say about the other venues in town. I’m not entirely sure how all these sound engineers stay employed given how many times I saw an artist ask for a levels adjustment or something broke. I know these artists don’t get a soundcheck during SXSW and they want to put on the best show possible, but constantly stopping or even aborting some songs right in the middle because of a small issue takes away whatever mojo that might have developed in the meantime. The worst night of all was at Clive Bar, where Tycho played without any sub-bass, New Build’s monitors weren’t functioning properly, and Grimes was forced to start her set even after everything wasn’t tested to see if it was working properly (it wasn’t).

Sound issues are just one half of the paradoxes that SXSW presents. The other is overextension. While SXSW can be a great thing for artists (performing in front of music industry bigwigs brings all sorts of exposure along with it), agreeing to play 3 shows a day for 4 days in a row can put you near death’s door. Touring is tough enough when you’ve got one show every night for 3 weeks straight, but SXSW is a marathon compared to that long distance run. Artists function on little to no sleep and can easily blow out their voices from singing too much. On Thursday night I saw Grimes play a perfect show at Central Presbyterian Church. 24 hours later, she had performed at least twice more before arriving at Clive Bar with a voice that was barely there. She fought against it as hard as she could, and eventually had to call it quits in a set that was also plagued with sound problems. It was a valiant effort, but likely left most of the crowd disappointed. Then again, everyone was so kind, understanding and enthusiastic, it probably didn’t matter as much as I thought it did.

Finally, I want to mention the hierarchy that is SXSW. Your amount of access is almost entirely based upon your status within the music industry. If you’re not part of the industry and are simply looking to see some free music, there’s lots to choose from if you don’t mind a bunch of bands you’ve never heard of. If there was a line anywhere, it was almost guaranteed the general public would not be allowed in, as those with badges or wristbands automatically had first dibs. Among the badges and wristbands, only the badges were given priority access into any venue. Every badge would be allowed in before any wristbands would, no matter when they showed up. Of course if I had a badge I probably wouldn’t be complaining about it, it’s just that there were so many of them. There must have been at least a dozen shows I tried to get into but was denied because the room was already filled with badges. Granted, badges cost around $900 and you should be getting something for that money, but it would be more fair if they offerend some balance like for every 100 badges let in, 10 wristbands also get in. Alas, wristband holders got the shorter end of the stick, while the general public was more shafted than anything.

To Conclude
SXSW is something that every obsessive music fan should attend at least once in their lives. It can be a genuine blast if you let it, and only gets better the more access you have. Not but a few years ago, the several day conference/festival served as a proving and development ground for new music talent. Today, that’s not really the case anymore. You may discover your new favorite band while wandering around Austin, but for the most part our discoveries are contained to the hype cycle on the good ‘ol Internet. Then again, were it not for SXSW I never would have stumbled into the band Tearist and one of the most batshit crazy/weird live shows I’ve ever seen. I’m still not sure whether it was supremely stupid or incredibly clever, but if you like incomprehensible psych-pop and somebody showing an iron beam who’s boss with a lead pipe, Tearist could be for you. Outside of the occasional exposure to an artist you didn’t intend to see, you’re quite in control of your own destiny. Unless you’re the adventuresome type willing to walk into a venue without knowing or caring who’s performing, most identify and target acts based on personal tastes or recommendations of others. With so many choices, you can use the time to check a few acts off your personal bucket list. That’s what I did, and though I didn’t get to see every artist I wanted to, I feel like what I did see was extremely worthwhile anyways, with the aforementioned issues or not. I hope I get to go again, be it next year or in 10 years. And if you didn’t go, I hope you take the opportunity to get to Austin soon. It’s a great American city, and the Live Music Capital of the World for a reason.

Click past the jump for photos of many of the bands I saw at this year’s SXSW, in alphabetical order:

SXSW 2012: Thursday

I’m going to attempt to make this Thursday recap of my SXSW adventure as brief as possible. Knowing me though, brief is a relative term. Let’s just see how this goes. Oh, and as a reminder, I’ll have all my photos for you sometime next week when I can properly edit them down.

My first stop of the day was over to Google/YouTube’s parking lot party. They had a stage set up on the roof of a parking garage and all the free drinks you could handle. Best Coast had an early afternoon set, and I wanted to hear some new songs off their forthcoming second album. I came, and the band delivered. Bethany, Bobb and two other guys played about 5-6 new ones, with a smattering of old “classics” in there too. There was “Boyfriend” and “When I’m With You”, but also “Why I Cry” and “How They Want Me to Be”, among others. Overall an excellent set, better than the last time I saw the band which was a couple years ago.

Sticking around and drinking more, I caught Cults next. In the about 7 months since I saw them last, they’ve grown quite a bit. I don’t mean physically, but performance-wise. The more touring they’ve been getting under their belts, the better they seem to get. Everything about their performance was spot on, even though I was standing right across from Brian Oblivion’s guitar amp and my ears were getting blasted. Madeline Follin is more confident behind the microphone as well, which is a big help. They played material off their debut album, and maybe a couple new ones, though I can’t be certain they weren’t obscure b-sides or something.

I could think of no place I’d rather be after Cults than waiting at that same stage again but this time for Frankie Rose. I really like her new album Interstellar, plus it’s been a little while since I saw her last. She was performing with the Outs back then, who were subsequently dropped. She’s now got a core backing band of about 5 other people, and they all do a solid job. But really it’s Rose’s show, and her masterful stage presence helps make the hot outdoor stage just a bit more bearable. She also played it pretty liberal with her song choices, pulling almost equally from her first album and her new one.

What’s sad about the Frankie Rose show and the two before it was how sparsely attended they were. Sure, that meant no lines, no fighting to get to the front of the stage, and more free alcohol for me, but those were 3 great bands I saw in a row that maybe 50 others were also there to witness. Nobody even approached the stage or hung out at the barricade until Frankie Rose started her set. Even then it was myself and 4 others all the way up there. I’m sure all 3 of those bands will have much better crowds for the rest of their SXSW, but for an event put on by Google you’d think more people would come. Or maybe it was too early/people were at the conference listening to Springsteen do his keynote. Whatever the reason, it was nice to see those performances without being packed like sardines into some small club. Which is where I went next.

Chairlift are playing about 3 shows a day every day during SXSW, and because I’m kind of in love with their new album Something, I promised I’d go see them at least once. They were playing at a small club for the Under the Radar party, and of course it was crowded. To the point where it became a “one in, one out” situation and I was stuck in a long line. By the time I got inside, the band had already finished half their set. The half I did catch was all stuff from their new album, so I walked away pretty happy. Caroline Polachek appeared to be having a blast too, which is super hard when you’re playing multiple shows every day. Part of me wants to see them again before SXSW ends to get the full set experience.

After trying and failing a couple times to get into the Hype Hotel (a venue put on by the Hype Machine) due to seriously long lines, I decided that standing in line for Pitchfork’s showcase at Central Presbyterian Church would be my next best option. In case you were not aware, the church holds about 450 people total, and Fiona Apple was set to open the showcase. So many people were in line just to see Fiona. Having seen her the day before (albeit at a much larger venue), I was far more interested in the 4 members of my Class of 2012 that were performing after her.

After 3 excruciating hours of standing in line, I was kindly granted access to the church, arriving at the middle of Charli XCX‘s set. She’s really only got a couple songs to her name right now, but she’s already being tipped as a future star by myself and a few others. Her debut album will be out before the end of the year, and undoubtedly all the songs she performed Thursday night will be on it. Everything sounds fantastic, she’s got great stage presence, and I’m intrigued to hear how the recorded versions of a couple songs sound. All in due time.

Purity Ring were up next, another band without a debut album to their name and only a couple singles floating around the internet. Their marriage of hip hop beats and smooth female vocals naturally brings the duo into the sphere of Sleigh Bells by just a little bit. Like Sleigh Bells, it’s also a whole lot of fun. Purity Ring works harder to make it special too, requesting that all the lights in the venue be turned off so they could play around with multicolored orbs that glow and change colors when struck. As visually arresting as their set was, the music was just as excellent. Singles “Lofticries” and “Belispeak” couldn’t have been more on the money, to the point where most of the other songs seemed a little weaker by comparison. It was fun and danceable, but it’s a little tough to get people’s natural reaction in the middle of a seated pew church. Still, I’d like to think the standing ovation at the end of their set was a realistic response to what we’d just seen.

Next up was Grimes, who was quick to set up and get started. She didn’t want to waste any time, nor should she have. Using plenty of looping and synths, she crafted an incredible avant-pop soundscape that was wholly engaging and rather delightful. There were a couple moments where she messed a thing or two up, and that’s almost expected when you’re doing everything on your own, but it was a very forgiving crowd and she was super goofy about it. Most of what she did involved constructing songs off her latest album Visions, however there were a few experiments in there with vocal harmonies and the like that were sheer beauty. “Oblivion” and “Genesis” both got their turn as well, the latter after she was told there was time for one more song. She then refused to stop, playing another song in spite of the house lights coming up and organizers pulling their hair out. It was over after another couple minutes though, and she was treated with another standing ovation.

Much of the crowd cleared out after Grimes, only to make way for Nicolas Jaar, who was set to compose an original set based on the church setting. I expected it to be just a little boring and quiet, because the guy isn’t necessarily big on dance-worthy beats. Yet he still managed to piece together an excellent long-form piece that was introspective and beautiful while also upbeat and fun. That’s no easy feat, and he had a couple friends on hand to provide some live instrumentation along with his laptop-composed elements. I was a little angry at all the people taking flash photos during the set, because that’s long been a rude thing to do. Of course Jaar and his band were playing in near total darkness, and if you wanted a halfway decent picture flash was needed. I took no photos for the exact reason of it being too dark and I didn’t want to use the flash. Some people will do anything for a photo, and it looked like a lightning storm or paparazzi attack for at least the first 15 minutes before tapering off somewhat. The music was amazing though, transcendent would be the word I’d best use to describe it. Go see Nicolas Jaar if you have the chance. The guy’s crazy talented.

Finally, to cap off my night I wanted a little rock and roll. After being kicked to the curb at the PureVolume House because I hadn’t picked up my venue-specific badge earlier in the day/week, I dashed over to catch Cloud Nothings performing on a rooftop. It was an extremely packed space, but even on the very busy 6th Street you could hear the band’s set quite clearly. No doubt many enjoyed their music without actually seeing any of it performed. But up on the roof people were jumping and throwing their fists into the air, like any good punk show should have going for it. Oh, and head banging. Plenty of that too. From what I heard of their set, which was about the back half of it, they played almost entirely material from their latest album Attack on Memory. It’s a great record, one of my favorites of 2012 so far, so I was having a blast. I was also super tired having been on my feet all day, but it was so much fun. A great capper to my night before heading back to the hotel to rest up for Day 3 of this madness. To think we’re only halfway there!

Album Review: Cults – Cults [Columbia/In the Name Of]


As oh so many bands know in this day and age, hype can be a very dangerous thing. The cycles move so quickly that you can wind up abandoned just as fast as you were picked up. One of the biggest success stories as of late has been Cults. The duo of Madeline Follin and Brian Oblivion first met in San Diego, transplanted themselves to New York, and quietly composed some music they were self-conscious about sharing with anyone. When they finally did hand over a couple tracks to friends, those songs eventually made their way to the inbox of Chris at Gorilla Vs. Bear, who made quick moves to sign them to his brand new label Forest Family. The “Go Outside” 7″ single turned Cults from unknowns to one of the most hyped acts online in a matter of weeks. The buzz was and remained high for such an extended period that many larger labels sought to sign the band, with Columbia ultimately winning out (and Lily Allen’s label In the Name Of getting UK distribution rights). The hype has died down somewhat, given the amount of time that passed between their initial impact and what will finally be their self-titled debut out the first week in June, but one gets the sense that Cults wanted it that way. The initial impact may be lessened as a result, but this band appears to be in it for the longer haul anyways.

Those that have been paying close attention to the comings and goings of Cults in the last year will likely have already heard the first three tracks on their debut full length. If perchance you missed them, Soundcloud seems to be your friend. Starting with “Abducted”, things take on a very lo-fi aesthetic for the first 40 seconds of the song. It sounds like a microphone was placed in the middle of a room and Oblivion stood on one side playing his acoustic guitar and Follin stood on the other singing and playing a glockenspiel. There’s an all natural impact straight into full stereo sound though, complete with everything cozying up to your traditional studio quality. That’s also the first time the immensely catchy chorus hits, sucking you in not only to the track but the album itself, done in the most lively and fun way possible. That’s the first big sign that Cults appear to be more than just a flash in the pan act with one great single. Speaking of that one great single, “Go Outside” is next, and it’s as hard-hitting and wonderful as ever. If you thought you listened to it too many times last year, taking a short break and returning to it finds the song in just as great of a form as when you left it. With a whole new set of fans ready to discover this band, expect to hear a lot more “Go Outside”. For “You Know What I Mean”, the band makes a much more defined statement as to what the rest of the record will sound like. While anything you’ve heard prior only hinted at it, this is the track that feels truly retro, reaching back to the girl groups of the 60s for inspiration. It’s a very sweet and again catchy song where the waltzy pace, combined with Follin’s syrupy vocals and some well-placed finger snaps only enhance the impact. Those intimately familiar with the “Go Outside” 7″ single from last year will also recognize the b-side “Most Wanted” showing up towards the middle of the record. The retro style continues with a positively lovely piano and glockenspiel groove that mixes together rather effortlessly with everything from keyboards to a light touch of cello.

Nothing else on “Cults” is as strong as those first few tracks hitting you one after the other like a boxer with tremendous speed and agility. Just because there’s not another massive, drool-inducing single on the second half of the record doesn’t mean that it’s slouching in any way whatsoever. It’s like walking into a room full of supermodels and then exiting to find a group of very beautiful women on the other side. They may not be supermodels, but they’re still very satisfying to hear. There are no flat out ugly songs on this album, and being entirely listenable not to mention enjoyable from front to back is a rarity to accomplish anyways. At 35 minutes too, it’s a breeze to get through and you’re almost naturally inclined to hit the play button again and restart the thing. Earworms such as “Never Heal Myself” and the sprinkled electronics of “Oh My God” continue to make strong use of the glockenspiel and help push the band’s material from an indie pop range into something people will likely call twee. There is that certain preciousness present in most of the songs, particularly the Belle and Sebastian-leaning man/woman call-and-response of “Bumper”, but the bits of darkness found within the lyrics help to lessen the cute factor. There’s a distinctive fear echoed in a few of the songs that deals with a range of topics. Relationships is a big one, but also growing up and more general ways we live our lives all have bits of apprehension or paranoia associated with them. Follin wonders, “What’s wrong with my brain/cause I seem to have lost it” on “You Know What I Mean”, and doubts her ability to be genuine on “Never Heal Myself” with the lines, “I could never be myself, so fuck you”. The small bit of irony is how the line is sung, with Follin keeping sassy in a song that feels decidedly upbeat and cheerful.

Most of “Cults” maintains that same lighthearted nature, melodies bouncing along practically oblivious to some of the more ominous lyrics paired alongside it. That’s just one part of the appeal of this band and why their debut is so great. The songs they’re making aren’t necessarily doing much if anything new that we haven’t heard before, it’s the WAY they’re doing it that makes them more compelling than average. A little twist on the verse-chorus-verse here, a little extra instrument popping up there, and it goes a much longer way than you might think. There’s also a strong unifying principle across these 11 tracks in the similar qualities that they share. Nothing sounds like it doesn’t belong there, and it’s oddly reminiscent of another much-hyped band’s debut record last year, Sleigh Bells’ “Treats”. Oddly enough, Shane Stoneback produced both “Treats” and “Cults”, though his work on the latter record was much more of a tweaking role than a sonic shift. But while Sleigh Bells and Cults essentially sound nothing alike, the emotions that both their records evoke are close to one another. It’s the energetic, party vibe that makes you want to throw on a pair of sunglasses and spend some serious time outdoors. Seasonally speaking, both are very much summer albums as well, making now the perfect time for Cults to be putting this out there. Prepare for the hype cycle to once again start fresh for these two, because as their self-titled debut proves, Cults are the real thing. Be a good boy or girl and drink the Kool-Aid like the rest of us.

Cults – Go Outside (7″ version)
Cults – Most Wanted (7″ version)

Cults – Abducted

Cults – You Know What I Mean

For a limited time, stream the entire album at NPR

Preorder “Cults” from Amazon

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