Slap on some sunscreen and hose yourself down with bug spray, because Pitchfork Music Festival is starting early this year! Well, a couple of hours earlier than usual. In past years, the opening Friday has always been a shortened day, typically kicking off around 3PM. I’m not exactly sure what the point of that was, beyond letting some people take a half day of work and still make it in time, or perhaps working a full day and not missing too much. Maybe it was also a budgetary concern, as the cost of booking another 3 or 4 artists to fill out the lineup might have been just a touch more than they wanted to spend. Whatever their logic, it seems like the organizers have stopped kidding themselves and are finally ready to extend the overall festival experience by a couple of hours. Gates on Friday open at Noon, and the first artist takes the stage at 1PM.
Of course just because we’re getting a full day on Friday doesn’t mean there are more names on the lineup to help fill that extra time out. Instead, a number of artists at the start of each day will perform unopposed, meaning you’ll have the choice to either watch one specific performance, wander around Union Park and explore other areas of the festival (/drink more/hang with friends), or simply show up late. The choice is yours, but I would strongly recommend arriving early all three days. You’re likely to discover something truly great as a result. There is at least one set starting before 2PM each day that has the potential to be among the best of the entire weekend, and it’d be a shame for you to miss out! Then again at Pitchfork, just about every set is a must-see. Navigating the weekend filled with such great music can be a little challenging, which is why this day-by-day preview guide is here to help! Join me after the jump for a breakdown of Friday’s lineup and schedule, where I’ll do my best to point you in the direction of exciting, fun, and amazing things to do, see, and hear.