If you didn’t notice in the title of this post, Death Grips are signed to Epic Records. They’re officially labelmates with everyone from Drake to Incubus and Meat Loaf. What’s odd is how the group sounds like they should be signed to anything BUT a major label. That’s not to call their material bad, but it’s been a long time since such an odd, fringe-type act was signed to anything other than an indie label. If you want to go underground and weird, transitively sometimes brilliant, you sign to a company that seeks to take that sort of risk without meddling in your creative process. From the sound of their debut album The Money Store, Epic didn’t even try to send them notes. They were probably too scared to. The genre classifiers and wordsmiths have puzzlingly tried to describe Death Grips as being rap rock. Considering there may be one single guitar used on one single track (or not…these sounds could have come from anywhere), the “rock” tag need not apply to this group. No, what Death Grips are doing somewhat defies description. The project is made up of three people: Stefan Burnett aka MC Ride on vocals, Zach Hill on drums and production, and Andy Morin aka Flatlander on production. The goal of Hill and Flatlander as producers is to splice together these beats and electronica elements to compliment MC Ride’s words. But this is anything but traditional hip hop. MC Ride prefers a vocal style closer to that of a hardcore punk band than anything else. He seems to take cues more from Dead Kennedys, Bad Brains and Fugazi than Jay-Z, Kanye West or Snoop. Everything is shouted with such a spitfire rage that most of the time you can’t tell what Ride is saying. When you can make out his vocals, you learn they’re primarily nonsensical phrases strung together to complete rhymes. It need not be clever or inventive because the delivery takes care of that for you. Hill and Flatlander take a similar approach when providing the base and beats of each track. Virtually everything comes off like the soundtrack to a 1980’s Nintendo game that’s been chopped and sped up to about three times its normal rate. The record breezes by as a result, 13 tracks in 41 minutes with only the finale of “Hacker” sneaking past the four minute mark. There are so many ideas and experiments packed into that time, it can feel like the sonic equivalent of ADD. The good news though is that every track is a legitimate banger, perfect for the clubs and ripe for remixing. Singles like “I’ve Seen Footage” and “Blackjack” may stay with you for just a little longer thanks to the massive amount of repetition in their choruses, but stick with The Money Store long enough and the charms of each individual track will unveil themselves to you. Perhaps that’s what earned Death Grips the respect of L.A. Reid and Epic Records. This may be the most individualistic and unique act signed to a major label in quite some time, but if they’re successful the great news is they won’t be the last.
Click past the jump to stream the entire album!